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ManagementOpen_syllabus_project
Principles of marketing
by Philip Kotler, Gary Armstrong, John Saunders undifferentiatedNot on Booklabria yet
Synopsis
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
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