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Basic Marketing Case Book by E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault · Booklabria

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E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault
Basic Marketing Case Book

Case studiesManagement

Basic Marketing Case Book

by E. Jerome McCarthy, Stanley J. Shapiro, William D. PerreaultNot on Booklabria yet

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First published: 1960
Language: English
Editions: 26

At a glance

A book by E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, first published in 1960. Open Library records 26 editions, all in English; the newest is from McGraw Hill, 2004.

Subjects: Case studies
Management
Finance
Marketing
Gestion
Marketing - General

Content notes

No content warnings recorded yet. Catalogue records don't include them, which doesn't mean the book has none.

No description is on record yet. Read about it on Open Library(opens Open Library)

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Book data and covers from Open Library (openlibrary.org).

Editions

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See all 26 English editions

Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)