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Social marketing by Philip Kotler · Booklabria

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Philip Kotler
Social marketing

Aspect socialSocial change

Social marketing

by Philip KotlerNot on Booklabria yet

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First published: 1989
Language: English
Editions: 2

Synopsis

Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.

Subjects: Aspect social
Social change
Behavior modification
Behavior Therapy
Opinion publique
Social marketing

Content notes

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