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Strategic marketing for the digital age by Bill Bishop · Booklabria

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Bill Bishop
Strategic marketing for the digital age

MarketingData processing

Strategic marketing for the digital age

Name: Strategic marketing for the digital age
Author: Bill Bishop

by Bill BishopNot on Booklabria yet

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First published: 1996
Editions: 3 in 2 languages

Synopsis

Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a practical, step-by-step model for developing an effective marketing program using digital and online technology. He takes you beyond mere "Internet" marketing and shows you how to expand your marketing power by using all of the digital tools available.

Subjects: Marketing
Data processing
Technological innovations
Internet marketing
Informatique
Innovations

Content notes

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Book data and covers from Open Library (openlibrary.org).

Editions

3 in 2 languages

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English2 Spanish1

The most complete records first.

Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)