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The choice factory by Richard Shotton · Booklabria

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Richard Shotton
The choice factory

InfluenceDecision making

The choice factory

by Richard ShottonNot on Booklabria yet

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First published: 2018

Synopsis

"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.

Subjects: Influence
Decision making
Attitudes
Consumer behavior
Consumers
Economics, psychological aspects

Content notes

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Book data and covers from Open Library (openlibrary.org).

Edition details

One edition on record

Published: 2018
Pages: 202
Language: English
ISBN-13: 978-0857196095
ISBN-10: 085719609X

Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)