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Self-HelpPsychological aspects
The dynamics of persuasion
by Richard M. PerloffNot on Booklabria yet
Synopsis
"This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy."--Jacket.
Content notes
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