Booklabria

Charts
For authors

Loading this book…

Booklabria

A social home for readers and authors. Discover stories, build a community, and manage every launch from one place.

Closed beta · Free for readers

Apps for iOS and Android are on the way.

Read

Explore books
Authors
Charts

Publish

For authors
Plans & pricing
Join free

Company

Help center
Community guidelines
Privacy
Terms

Language

Color mode

The luxury strategy by Jean-Noël Kapferer · Booklabria

Explore books
Jean-Noël Kapferer
The luxury strategy

MarketingIndustries

The luxury strategy

by Jean-Noël KapfererNot on Booklabria yet

No ratings on Booklabria yet·Be the first to rate it

Want to read this?

Join free to shelve it and hear when an author offers free copies.

Join free

No one on Booklabria has shelved this yet.

First published: 2008
Language: English
Editions: 3

At a glance

A book by Jean-Noël Kapferer, first published in 2008. Open Library records 3 editions, all in English; the newest is from Kogan Page, Limited, 2025, 472 pages.

Subjects: Marketing
Industries
Product management
Commercial products
Luxury
Luxuries

Content notes

No content warnings recorded yet. Catalogue records don't include them, which doesn't mean the book has none.

No description is on record yet. Read about it on Open Library(opens Open Library)

More by Jean-Noël Kapferer

All books

The new strategic brand management

Related bookssharing subjects with this book

Luxury brand management
Michel Chevalier, Gerald Mazzalovo
Deluxe
Dana Thomas, Dana Thomas
Expensive habits
Peter Mayle
The Critical Tradition
David H. Richter
Badass
Kathy Sierra, Bert Bates

Reviews

No reviews on Booklabria yet. The first one starts the conversation here.

Book data and covers from Open Library (openlibrary.org).

Editions

The most complete records first.

Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)