Human behaviorExaminations, questions

Consumer behavior and marketing action

by Henry AssaelNot on Booklabria yet

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At a glance

A book by Henry Assael, first published in 1981. Open Library records 8 editions, all in English; the newest is from South-Western College Pub., 1998, 718 pages.

Subjects: Human behavior
Examinations, questions
Consumer behavior
Consumers
Consommateurs
Motivation research

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Editions

8

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At a glance

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