PsychologyPsychological aspects

The hidden persuaders

by Vance PackardNot on Booklabria yet

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An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.

Subjects: Psychology
Psychological aspects
Social aspects
Aspect social
Advertising
Control
Set in: United States

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25 in 2 languages

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