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The strategy of desire by Ernest Dichter · Booklabria

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Ernest Dichter
The strategy of desire

GeschichteMotivation

The strategy of desire

Name: The strategy of desire
Author: Ernest Dichter

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First published: 1960
Language: English
Editions: 4

At a glance

A book by Ernest Dichter, first published in 1960. Open Library records 4 editions, all in English; the newest is from Garland Pub., 1985, 314 pages.

Subjects: Geschichte
Motivation
Persuasion
Social values
Propaganda
Verbraucherverhalten

Content notes

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