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CommunicationSocial psychology
by Marshall McLuhanNot on Booklabria yet
"Examines our civilization as it manifests itself through th century's one great art form, advertising."
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The medium is the massage
The mechanical bride
War and peace in the global village
The Classical Trivium
Subliminal Seduction
Wilson Bryan Key
A cognitive psychology of mass communication
Richard Jackson Harris
Eros and Civilization
Herbert Marcuse
Payoff
Dan Ariely
Surviving, and other essays
Bruno Bettelheim
International Library of Psychology
Routledge
Advertising and promotion
George E. Belch, George E. Belch, Michael A. Belch
The social psychology of communication
Derek Hook, Bradley Franks, Martin W. Bauer
Contemporary advertising
William F. Arens, Michael F. Weigold, Christian Arens
The mirror makers
Stephen R. Fox
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp
Brand Equity & Advertising
Alexander L. Biel
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