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Marketing Strategy and Competitive Positioning (6th Edition) by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud · Booklabria

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Graham Hooley, Nigel Piercy, Brigitte Nicoulaud
Marketing Strategy and Competitive Positioning (6th Edition)

MarketingBusiness planning

Marketing Strategy and Competitive Positioning (6th Edition)

by Graham Hooley, Nigel Piercy, Brigitte NicoulaudNot on Booklabria yet

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First published: 2017

Synopsis

xv, 569 pages : 27 cm

Subjects: Marketing
Business planning
Marketing, management
Business and Management
Target marketing
Wettbewerbsstrategie

Content notes

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Book data and covers from Open Library (openlibrary.org).

Edition details

One edition on record

Format: Paperback
Publisher: Pearson
Published: Feb 12, 2017
Pages: 584
Language: English (from the ISBN, not recorded)
ISBN-13: 978-1292017310
ISBN-10: 1292017317

Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)