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MarketingCustomer services
Services marketing
by Valarie A Zeithaml, Valarie Zeithaml, Mary Jo BitnerNot on Booklabria yet
At a glance
A book by Valarie A Zeithaml, Valarie Zeithaml, Mary Jo Bitner, first published in 1999. Open Library records 4 editions, all in English; the newest is from McGraw-Hill/Irwin, 2006, 708 pages.
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