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Services marketing by Valarie A. Zeithaml · Booklabria

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Valarie A. Zeithaml
Services marketing

MarketingCustomer services

Services marketing

by Valarie A. ZeithamlNot on Booklabria yet

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First published: 2013

At a glance

A book by Valarie A. Zeithaml, first published in 2013. Open Library records 1 edition, in English; it is from McGraw-Hill, 2013, 672 pages.

Subjects: Marketing
Customer services
Service industries
Service à la clientèle
Services
Dienstleistung

Content notes

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No description is on record yet. Read about it on Open Library(opens Open Library)

More by Valarie A. Zeithaml

Delivering quality service
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Book data and covers from Open Library (openlibrary.org).

Edition details

One edition on record

Publisher: McGraw-Hill
Published: 2013
Edition: 6th ed.
Pages: 672
Language: English
Contributor: Bitner, Mary Jo
Contributor: Gremler, Dwayne D.
ISBN-13: 978-0078112058
ISBN-10: 0078112052

Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)