FinanceMarketing

Essentials of Marketing

by William D. Perreault, E. Jerome McCarthyNot on Booklabria yet

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At a glance

A book by William D. Perreault, E. Jerome McCarthy, first published in 1996. Open Library records 17 editions, all in English; the newest is from McGraw-Hill Education, 2014, 768 pages.

Subjects: Finance
Marketing
Commerce
Business/Economics
Marketing - General

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Book data and covers from Open Library (openlibrary.org).

Editions

17

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At a glance

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