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Strategic brand management by Kevin Lane Keller · Booklabria

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Kevin Lane Keller
Strategic brand management

ManagementBrand name products

Strategic brand management

by Kevin Lane KellerNot on Booklabria yet

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First published: 2013

At a glance

A book by Kevin Lane Keller, first published in 2013. Open Library records 1 edition, in English; it is from Pearson, 2013, 608 pages.

Subjects: Management
Brand name products
Product management
658.8/27

Content notes

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No description is on record yet. Read about it on Open Library(opens Open Library)

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Book data and covers from Open Library (openlibrary.org).

Edition details

One edition on record

Publisher: Pearson
Published: 2013
Edition: 4th ed.
Pages: 608
Language: English
ISBN-13: 978-0132664257

Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)