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Emotional branding by Marc Gobe, Marc Gob, Sergio Zyman · Booklabria

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Marc Gobe, Marc Gob, Sergio Zyman
Emotional branding

MarketingBrand name products

Emotional branding

by Marc Gobe, Marc Gob, Sergio ZymanNot on Booklabria yet

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First published: 2001
Language: English
Editions: 3

At a glance

A book by Marc Gobe, Marc Gob, Sergio Zyman, first published in 2001. Open Library records 3 editions, all in English; the newest is from Skyhorse Publishing Company, Incorporated, 2010, 352 pages.

Subjects: Marketing
Brand name products
Branding
Motivation research
Consumers' preferences

Content notes

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No description is on record yet. Read about it on Open Library(opens Open Library)

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Editions and their details come from Open Library, as its contributors recorded them. Publisher names are shown as recorded. See this book on Open Library(opens Open Library)