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Business & EconomicsBrand name products
by Alexandra WatkinsNot on Booklabria yet
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
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The brand gap
Marty Neumeier
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