CommunicationAdvertising

Integrated advertising, promotion, and marketing communications

Name: Integrated advertising, promotion, and marketing communications
Author: Kenneth E. Clow

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At a glance

A book by Kenneth E. Clow, first published in 2004. Open Library records 4 editions, all in English; the newest is from Pearson, 2017, 512 pages.

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The Principles of Advertising and Imc
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