Success in businessMarketing

Personal branding for dummies

by Susan ChrittonNot on Booklabria yet

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This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.

Subjects: Success in business
Marketing
Brand name products
Public relations
Branding

Content notes

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No Logo
Naomi Klein

BUILDING A STORY BRAND

Donald Miller

The brand gap

Marty Neumeier

Managing brand equity

David A. Aaker

Branding

Johnson, Michael

Building Strong Brands

David A. Aaker

Designing brand identity

Alina Wheeler

The personal branding phenomenon

Peter Montoya

The 22 immutable laws of branding

Al Ries

Instagram Power

Jason G. Miles

Trade marketing strategies

Geoffrey Randall

The hero and the outlaw

Margaret Mark, Carol S. Pearson

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8

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