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AdvertisingCommunication in marketing
by George E. BelchNot on Booklabria yet
A book by George E. Belch, first published in 2012. Open Library records 1 edition, in English; it is from McGraw-Hill Irwin, 2012, 864 pages.
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp
Introduction to advertising & promotion
George E. Belch, Michael A. Belch
Integrated marketing communications
Keith Tuckwell
The Principles of Advertising and Imc
Tom, Ph.D. Duncan
Marketing communications
Chris Fill
Integrated advertising, promotion, and marketing communications
Kenneth E. Clow
Word-of-Mouth Marketing
Jerry R. Wilson
Influencer Marketing
Sevil Yesiloglu, Joyce Costello
The 100 greatest advertisements
Julian Lewis Watkins, Julian Watkins
Marketing magic
Don Debelak
Advertising and integrated brand promotion
Thomas C O'Guinn, Thomas O'Guinn, Chris Allen
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